Ulen Country Club was established in 1921 in Lebanon, Indiana. With a rich history and beautiful facility, the UCC board and staff recognized the need to engage the changing demographic of members.
DevLab’s Task: UCC wanted to ensure members new and old were engaged and active. We were asked to employ tried and true marketing tactics to engage current members and attract new ones.
Result: The new website is intuitive not only to the end user, but to the staff who can now make on-the-fly changes to lunch and dinner specials, course conditions and more.
Sidenote: Henry Ulen, a world-renowned businessman who founded Ulen Country Club, also founded the Town of Ulen which flanks the east side of the golf course. The town remained independently incorporated within the City of Lebanon until recently.