You’ve created the content, now use it to drive action.
Every organization has a unique story to tell. To be successful in sharing your cause, you need to understand your unique value proposition and how to share that information with your chosen audience online. Your story has been told in your fundraising materials, grant proposals and videos, it’s time to tell it to the social media world to build awareness, donations and volunteers.
How volunteers of America’s social media awareness compares to other national organizations
Volunteers of America
Mental Health America
Why does your social Media Following matter?
In reality, it doesn’t matter much at all. Your following is more of a base measurement of how well you are building awareness through your social media channels. You aren’t building awareness for your cause on your following alone. You’re building awareness by running quality content that your followers like, share and most importantly, engage with.
social media marketing is your Tool for Driving Social Change
How Do we do it?
1. Establish your goals
2. Modify your target audience
3. Develop your a strategy
4. Repurpose your existing content
Whether you’re looking for donors, volunteers or cause awareness social media, content and digital marketing is an optimal path for nonprofits. Let us help you build a campaign around your existing and new content.
Digital marketing is a great way for your organization to expand its sphere of influence. Many charities continue to rely heavily on direct marketing tactics such as flyers and direct mail campaigns. Although these offline strategies are an important part of a well-balanced marketing plan,
Many large-scale non-profit organizations like Greenpeace, UNICEF, and PETA With more and more people using social media daily, social media engagement allows charity organizations to widen their net and reach a larger audience on a relatively limited budget.
1. Save you time
2. Increase your awareness
3. Achieve your goals
4. Increase your Donor/Volunteer base