Many businesses have taken to the practice of creating social media accounts for their business. There are many reasons to use social media, but it can be instrumental in shaping your company’s image. It’s important to understand how this works so you can apply correct principles.

Interactions and Tone

One of the main ways social media impacts your image is how you interact with people. Your social media interactions will set the tone for your business, and it will show people what kind of company you are. For example, you can use your social media accounts to stimulate discussions about issues or topics related to your business. This can show your company is very involved, up to date, and intellectual. You can also use social media to show more of the playful, humorous side of your company through your posts, likes, comments, etc. When you make comments, this can also shape your image. People will look at the way you respond, whether it’s respectful or rude, and make judgments about the type of business you run.



When people are looking for a reference when looking at a product or service, they often seek out reviews. Online reviews allow people to see how others perceive a business without taking any risk themselves. 84 percent of people trust online reviews, and many of them go to social media to find them. Your social media pages are a great place to cultivate reviews. On your accounts, you can display favorable reviews. You can even choose to highlight certain customers and their experiences. Seeing real-world applications is very convincing to potential customers. Make an effort to encourage reviews by asking for them, offering incentives, or providing a convenient platform for people to leave reviews.


Word of Mouth

Social media has many impacts on your business. One that you might not have total control of is how other people talk about your business on social media. This can be both good and bad. Social media is a great marketing tool because it allows people to spread the word about your business for you. People can share, like, comment, and more and this can spread the impact that your business has. However, since everything spreads so quickly, social media can also be a place where bad news and mistakes can be quickly shared and this can impact your business. In order to protect your company image, you should be thoughtful about all your actions so you can avoid the repercussions of how quickly news spreads.


Using social media for your business can present you with many wonderful opportunities. However, it’s important to keep in mind how it can impact the image of your company. Make sure you are mindful of this as you use social media.

Read this next: 5 Secrets to Making the Most of Your Business Social Media