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If you want to grow your business, you need to put your best foot forward. This means convincing your audience that your business is capable and reliable. There are a lot of ways to demonstrate that your business is trustworthy to your customers. Use Professional...
Creating quality content is always a huge benefit to your business but recently video content has started to become one of the most important ways to reach your audience. If you aren’t currently focusing on video content it may be time to start putting a larger focus...
Every person has a preferred way to be contacted. However, you can’t know what everyone’s preference is. This is why it’s important to use a variety of communication channels in order to follow up on leads. Each one can be effective in its own way. Email Many people...
Marketing is an important part of your business. However, it can also be expensive. When deciding on your marketing budget, you should identify strategies that will give you a high ROI and be worth the money you devote toward a particular project. SEO Search engine...
Many businesses have taken to the practice of creating social media accounts for their business. There are many reasons to use social media, but it can be instrumental in shaping your company’s image. It’s important to understand how this works so you can apply...
Social media has proven to be a valuable tool for businesses. It gives you the chance to build stronger customer relationships and reach out to people you otherwise never would have been able to. Of course, being able to make the most of your presence on social media...
Digital marketing has grown ever more popular in the last decade, in part because of the growing population on the Internet. Your business simply cannot ignore this huge swath of the population in their shift to digital platforms. Developing skills online will help...
Businesses have a lot of tools at their disposal when it comes to their marketing. One of the most important, and potentially impactful, is the data they collect. Data has the potential to provide your business with invaluable information that you can use to shape...
Believe it or not, the way you use digital media in your company can alter the public’s perception pretty drastically. Your business’s website should be treated just as professionally as your business’s storefront. Through the Internet, customers can get a glimpse of...
With digital media dominating the way we receive information it’s only fitting that it should be the way we deliver information. That’s why videos have become more crucial to fundraising.
Social media has revolutionized the digital marketing spectrum; in fact, around 63% of consumers expect brands to office customer service through social platforms and 90% of them already use these channels as a way to communicate with a business.
Remember, new businesses are launching left, right and center, leading towards a highly competitive environment.
To stand out, organizations need to create brand awareness and showcase their USPs – and social media, with over 3.2 billion users worldwide, is the perfect platform for this.
According to the National Center for Charitable Statistics, there are more than 1.5 million nonprofit organizations in the United States alone. In many cases, these organizations provide essential services to those in their immediate community, across the country, or...
The digital marketing landscape – social media, SEO, content marketing, PPC, etc. – has changed significantly in the past five years.
For instance, there was a time when visual search and artificial intelligence were thought of as futuristic; now, they are an essential part of marketing your brand online. As such, you need to incorporate new trends into your overall strategy to succeed in this high-tech era.
Here are the top eight digital marketing trends for 2020 and beyond.
Why Video Content For Social Media Is More Important Than Ever. Videos are an easy way for brands to engage their audiences by presenting information in a concise and easy to digest format – and today, people want more information in as little time as possible, making videos one of the most popular mediums for marketing.
3 Tips For Using Social Media To Improve SEO. While social media helps brands increase audience engagement, website rankings and visitors are still largely dependent on SEO. This begs the question: does social media directly affect a site’s SEO?
Which would you prefer; a fun video to watch, or pages upon pages of text?
Today, more and more businesses are moving toward video advertising because it’s sweet, it’s short, and it sells the brand better. According to HubSpot, the number of businesses opting for video marketing content has gone up by 63% in the last two years alone.
Marketing for a Good Cause: 7 Strategies for Nonprofits. Marketing provides institutions such as non-profits with the exposure needed to gain support. However, it can prove inefficient and costly when undertaken improperly. In the current digital age, nonprofits can employ multiple strategies to effectively communicate with their audience and raise funds.
While most businesses use social media, not many of them use it effectively. Sharing the right amount and type of content on social media can have a huge impact on your business’s success. While it can take a long time to figure out how to take advantage of social media, some steps you take can speed up the process. Do a little research and figure out what you need to publish, and then start posting.
The time arrives to sell your home. You want to get the best deal on the property, but waiting forever to unload the house isn't appealing. Is dropping the price the only way to sell the home quickly and without delays? Just follow some smart steps intended to appeal...
7 Simple Ways to Get More Online Reviews. Known to impact up to 67.7% of purchasing decisions, impactful yet good reviews can boost your sales through the roof. Netizens; keen and regular users of the Internet, with serious intentions to buy usually swarm through the first few reviews. Products and brands lacking good reviews face low traffic and have yet to gain consumer trust through the art of online reviews.
Running a nonprofit can be a very rewarding experience, however, you can quickly find that there are a lot of challenges that come along with it. Here are four tips to follow that can help you make your nonprofit a success.
7 Tips for Keeping Your Digital Marketing Project on Track. Digital marketers possess creative brilliance. However, this can quickly turn destructive when time is in limited supply and deadlines are looming overhead.
We love helping nonprofits in Indianapolis and around the country so that's why we started The Remarkable Project. We recently completed work with our second “The Remarkable Project” client. What a great experience to have worked with the Simon Youth Foundation....
We love helping nonprofits in Indianapolis and around the country so that’s why we started The Remarkable Project. We recently completed work with our first “The Remarkable Project” client. What a great experience to have worked with Julia Whitehead and The Kurt Vonnegut Museum and Library.
It is a challenge for nonprofits to increase their reach. However, with the right branding strategy, they can engage with a larger audience, and increase their impact.
Follow Vs. No Follow Backlinks and The Benefits of Each. Do you find yourself wondering how you can attract organic visitors to your website? The struggle is real for all business owners, especially in the initial stages of a business.
Most nonprofits are familiar with the idea of transparency and accountability — after all, registered 501(c)(3) nonprofits are required to share their financial status with the public. It’s only been in recent decades, however, that “impact” has become part of the equation. In short, “impact accountability” is the idea of sharing how your nonprofit is delivering its mission and making a difference.
The 4 Best Hosting For WordPress. Designing a layout and buying a domain name isn’t going to be enough if you want people from all over the world visiting your website. Without a web-hosting, your website can’t go live on the Internet, which means you’ll be receiving zero traffic.
How to Market A Nonprofit Organization with a Small Budget. When there is little money in an organization, it is very hard to have a marketing budget. Nonprofit organizations typically run on a shoestring budget without room for extras. This can make it difficult when you need to inform others about your organization and cause. It is a vital part of a nonprofit organization to raise awareness for their cause, as this is the reason their program is alive and operating.
How Much Does Social Media Marketing Cost In 2019? The market share for social media advertising in 2018 was approximately $68,000 million – and that’s only expected to increase going forward in 2019.
Marketing Facebook Efficiently – Ads or Boost. Social media is a huge part of today’s market, as almost everyone has an account on one or more social platforms. Facebook is very popular and more and more businesses are seeking advertising options to reach their target audience. With over 2 billion visitors on Facebook each month, Facebook Ads is definitely a good way to target your goods and services.
Build a Better Nonprofit Marketing Plan. Nonprofit organizations generally lack a clear marketing direction that can propel their organization towards gradual growth and objective fulfillment. We’ve compiled a comprehensive guide to optimize your nonprofit marketing plan that aligns with your organizational goals.
3 things you can do to rejuvenate your nonprofit’s marketing. Although the new year can be rejuvenating for some, it can cause others to need some serious creative inspiration. Creativity is our job at DevLab Creative, yet we often find ourselves in a creative slump. When this happens we take a step back and focus on the basics of our message and marketing goals. It’s true that creativity is in our blood and your nonprofit’s passions lie elsewhere, but it is easier than you may think. Here are a few things to consider applying to your nonprofit marketing work.
What Does Video Marketing Cost? Video marketing is the future, with as much as 80% of the web predicted to be made up of videos by 2021. As more and more businesses realize the immense potential and effectiveness of video marketing, the most frequent query remains the same – how much does video production cost?
Why Your Business Needs Digital Marketing. In the early stages of internet growth, digital marketing was just a new way to market your goods and services. It was merely another form of media that could be used to market, with limited reach. However, in the past few...
By 2021, 80% of all web content will consist of videos. 76% of marketing professionals are already planning to introduce a video marketing strategy to increase their brand awareness.
The rebranding process is fun and exciting for any company or nonprofit. A fresh new look and feel. What do you possibly have to worry about…right? For those closely tied to the project, this is an exciting time. But for those outside the creative realm or with concerns about the logistical side of rebranding process, it can create tension, misunderstanding and could be seen as wasted resources. Here are a few tips to ensure your efforts are not lost on those most important to your culture…your internal brand champions.
When looking for a bookstore to sift through your preferred genre, a dentist to get some dental work done, or simply looking for a restaurant that serves your favorite food, the first instinct customers get is to conduct a Google search.
How Digital Marketing Helped Mental Health America of Boone County Raise Over $45,000 In One Night. Each October for the past 6 years Mental Health America of Boone County has hosted their annual fundraiser, “Dancing With The Boone County Stars”. Year after year, the event has provided the nonprofit with much needed funds to operate and expand the programs for which they have become known. In 2018, MHABC held their most successful event since its inception.
Whether you’re running a pet shop, bank or roofing-repair company, you need to have a social media presence, and it needs to go further than that. You can’t just start a Facebook page and expect to have customers flock to you. Here is how to make the most of your business’ Facebook page.
Social Media Marketing Trends for 2019 2018 is almost at an end; with Thanksgiving right around the corner, it’ll soon be Christmas and then the New Year. For marketers, such holidays are a great time to reap the rewards of their marketing efforts. But just because...
You can get the keywords right, as well as the positioning and the semantics; but is it enough? SEO tactics encompass a lot more than just link building and anchor texts now. The modern search engine does not only process information about your business from your website but also gathers and analyzes data provided by your customers about you.
By leveraging distribution channels available on the internet such as social media, email and search engines, marketers can increase their business’s visibility and reach, by connecting with a larger audience.
Knowing how to strategically implement the digital tools at your disposal can prove to be very profitable, especially when you can engage your audience time and again. On a broad spectrum, your digital marketing strategy should aim to attract, convert, and delight.
One of the core values and driving principles of DevLab Creative is that we believe in giving back. To that end, each year we give back to others through teaching, volunteering, discounted services, and by occasionally making cash or in-kind donations of our products or services.
When it comes to search engine optimization (SEO), the landscape of Google and other prominent search engines has been in a state of constant change over the last few years. As Google moves closer towards its goal of a secure web, it’s following an agenda to implement specific changes. That means when it comes to applying SEO tactics and techniques, it’s very important to not only keep up with all of the changes but also to understand and properly implement them.
Social media has grown into an empire that has the power to make someone famous overnight. With millions of users all over the world, social media is an effective marketing tool for many individuals and businesses alike. Today we will talk about a few companies as case studies that are transforming the way we think about social media.
Several years ago I was told about this amazing taco shop in a nearby little town. I tried for several months to find the restaurant, I Googled it, searched Facebook, Twitter and Instagram but found nothing. I eventually gave up my search, called my friend a liar and never experienced this amazing taco shop.
Anyone will admit that social media has changed the world in the past decade. It has gone on to affect our interactions and has impacted the way companies in every industry conduct business and connect with the masses. This is why managing your online brand is no longer an option – it’s a necessity Businesses often get immersed in the belief that they do not know what to do or that they do not have the time or resources to implement a social media strategy effectively.
Your website is part of a larger narrative, and the experience a user has on your site must fit into that brand narrative. Because of that challenge, a web solution that works for one organization likely won’t work for another.
Hashtags are a huge part of this evolution. You see them everywhere on social media and even in television and radio ads, billboards and websites.
Video marketing is rather very simple. It can be utilized to endorse or promote your brand, mission, product or service and build your bond with your target audience. A solid marketing campaign integrates video into the mix.
This month, DevLab Creative celebrates 2 years. We’ve learned a lot and we’re loving what we do more than ever. While we’re tempted to say that we’ve exited the “startup phase,” the reality is that we really never want to get that comfortable. One of the promises we made to ourselves two years ago was to remain on the pulse of new design styles, communication methods and delivery systems.
Nonprofit storytelling isn’t about your organization or how great it is, it’s about your cause. As a donor, I don’t care how long your Executive Director has been in the nonprofit field, what big names are on your board or even how much money you were able to raise last year.
Across all industries, podcasts are valuable resources, and the nonprofit industry is no different. Podcasts are a great way to find new views, news, and trends, from inspiring stories that spark change to fundraising tips and tricks.
It’s undeniable that digital marketing is here to stay. With social platforms like Facebook, Twitter and Instagram reaching well over 1 billion people, digital marketing is hard to ignore.
Luckily if you own a restaurant there is no better place to reach your customers. Here are 5 things we’ve learn while marketing our restaurant clients.
DevLab Creative is excited to announce the launch of our latest project, a website design/develop for Boone EDC
Devlab Creative is proud to announce the launch of our latest website, Sylvia’s Child Advocacy Center.
Sylvia’s CAC is a nonprofit organization whose mission is to minimize the trauma to any child who is involved in allegations of Sylvia’s Child Advocacy Center websitesexual and/or serious physical abuse or neglect and the subsequent investigation of those allegations.
The City of Lebanon’s new website is the largest site DevLab created, with respect to number of pages and functionality. It is a site that is easily City of Lebanon Website designnavigated by residents and visitors alike and Like a true creative agency, we would love to take all of the credit for it but the reality is that municipal sites don’t happen without a collaborative team effort with solid leadership.
Radio Mom is a nonprofit radio station in Boone County. In addition to their pop format they report on county news and sports.
Radio momRadio Mom was in need of a complete redesign and decided to change the format of the website to include news stories published by their reporting staff.
We dumped cable at home and the office about 3 years ago. The kids were concerned, to put it lightly. To be clear, we don’t harbor any deep, philosophical hatred of cable. We just want to save money! Hidden fees and seemingly unprovoked increases had raised our bill by nearly $100 when we made the switch.
Many of the clients that we work with need website redesigns. In order to do these website redesigns, we need access to the clients domain, hosting and social media accounts. This usually starts as a wild goose chase until the client realizes that the previous website designer holds all of these accounts and bills them quarterly for hosting and domain. Is Your Developer Holding Your Site Hostage?
You’ve mastered Facebook, Twitter, SoundCloud, Instagram and all of the other platforms and social media outlets you’ve been told will get your name out there. Maybe you have video, images, concerts, merch and music out there somewhere communicating with your fans.
Tim Neuman is an up and coming performer and songwriter. Tim combines his country roots, with an eclectic mix of rock and pop to form his sound. He has performed on stages all over Indianapolis and the surrounding area for well over a decade with bands like “Please Make it Stop”, “Head First”, “10th of Never”, and most recently, “The Tim Neuman Band”.
So, you just need a webpage? And you need it quick, and you need it cheap! Welcome To The NimbleLab! thenimblelab.com We’ve been approached so many times in the past with a client that only needs a webpage, not a full blown website. We always turned them away, they...
Not only will you ranking suffer from a slow load but so will your users. In our previous blog “Are your web pages too slow?” we found that according to Limelight Network’s second annual The State of the User Experience survey, in 2014, 37% of respondents said they would leave a website to buy a product from a competitor if that website failed to load quickly.
The work that a child advocacy center does is important and vital to the community in which it serves. DevLab is passionate about the mission and work of the Boone County Child Advocacy Center. We are lucky that our passion and talent can overlap.
DevLab Creative is excited to announce the launch of our latest project, a website design/develop for Craftium
Los Angeles based Craftium is a nimble collective of craftsman with a knack for telling stories in a way that is both honest and engaging.
Nonprofits thrive on the support of the goodwill of people in your community who have been convinced that the cause is worthy. This conviction can only be brought on by convincing nonprofit video. Making a nonprofit video to showcase success stories is the best way of making a case for more support. A video can show the team doing the work, the location, the challenges they face and most important, the beneficiaries or impact of this work.
DevLab Creative is excited to announce the launch of our latest project, a website design/develop for 185 Promotions Located in Carmel Indiana, 185 Promotions is the premier source of unique and captivating promotional products. We built the new website using...
Penalties for Popups Google made good its threat to roll out Google penalties for intrusive popups this January (2017). The giant search engine is placing a premium on user experience as a metric on site rankings. This means Google expects a user clicking on a link...
WordPress has become the most popular content management system for websites. It is estimated that a fifth of all websites are running on WordPress. The ease in using WordPress has made it possible for people without a tech background to maintain their own website. It is precisely for this reason that hackers are aware that security is not up to par for many website
Nonprofit organizations want simple and affordable solutions that help their mission succeed. Working with a nonprofit is a different experience. Staff is often more open to creative ideas. They are willing to take marketing risks and understand very well that investing in various marketing techniques builds their brand and public appeal.
DevLab Creative is excited to announce the launch of our latest project, a website design/develop for Cellblock 104 Restaurant & Bar . a new establishment in the heart of downtown Lebanon that features American regional cuisine, local beers, an extensive bourbon...
DevLab Creative is excited to announce the launch of our latest project, a website design/develop for Maschino & Vaughn. As manufacturers representatives Maschino & Vaughn represent QUALITY EXPERIENCED suppliers who work as partners to deliver successful...
Non-profits need exposure, perhaps even more than for-profits. Why? Funds. As you know nonprofit’s business model is based on the generosity of others, both in money and in time. So marketing your non-profit effectively will not only lead to additional revenue, but will also help you attract quality board members, volunteers, and gain more exposure. So, here are 6 free ways to market your nonprofit.
DevLab Creative is excited to announce the launch of our latest project, a website design/develop for Boone County Jail Distillery Boone County Jail Distillery based in the old County Jail in Lebanon, Indiana. It was a fun project that we were happy to see come...
DevLab Creative is excited to announce the launch of our latest project, website design/develop, logo design, print design for Boone County Cancer Society. Boone County Cancer Society is a non-profit 501(c)(3) organization which assists any cancer patient residing in...
Email marketing has grown tremendously in recent years and has become one of the leading marketing strategies for businesses today. With rapid technological advancements, trends have changed and your business needs to be adaptive and change with them. These trends have also affected email marketing.
DevLab Creative is excited to announce the launch of our latest project, website design/develop, logo design, print design and branding for Boone County Mentoring Partnership.
BCMP is a 1:1 youth mentoring partnership which had recently formed as its own 501(c)(3) nonprofit organization.
For the vast majority of our clients, providing content is the hardest part of the process. While clients know and can articulate their message very well in person, putting that into a format which is both concise enough to hold readers’ attention spans and relayed in a consistent voice and tone can be quite difficult.
Unless your client is prepared to hire a photographer to take custom photography, finding quality photos for use in web design can be one of the most difficult aspects of web design. If a picture is worth 1,000 words, you may literally search thousands of photos on the internet for nice quality photos that also work with your website’s needs and be part of the public domain. The relevance of the images you choose can make or break a website’s design.
DevLab, LLC is excited to announce the launch of our latest project, a website design/develop for 307 Films, based in Los Angeles. We have worked with 307 Films on various projects and campaigns since 2009 so it felt natural to take on this next step in the company's...
As a child, I assumed that through the natural progression of life I would find myself in a career that made ends meet but gave me little satisfaction. That I would be working to pad some big wig’s retirement or second home in St. Croix. And that’s exactly how I...
You spent months building or redesigning your website – design is perfect, functionality is perfect, SEO is flawless, but there is one little problem… it loads too slow. That’s okay, your viewers will wait, right? Wrong. According to Limelight Network’s second annual The State of the User Experience survey, in 2014, 37% of respondents said they would leave a website to buy a product from a competitor if that website failed to load quickly.
DevLab Creative Albert Einstein mused that insanity is nothing more than doing the same thing over and over and expecting a different result. DevLab is the result of a little insanity and a lot of passion. For years upon years we worked for ‘the man,’ doing...
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