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How To Advertise Your Brand On Social Media

How To Advertise Your Brand On Social Media

Social media has revolutionized the digital marketing spectrum; in fact, around 63% of consumers expect brands to office customer service through social platforms and 90% of them already use these channels as a way to communicate with a business.

Remember, new businesses are launching left, right and center, leading towards a highly competitive environment.

To stand out, organizations need to create brand awareness and showcase their USPs – and social media, with over 3.2 billion users worldwide, is the perfect platform for this.

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8 Digital Marketing Trends For 2020

8 Digital Marketing Trends For 2020

The digital marketing landscape – social media, SEO, content marketing, PPC, etc. – has changed significantly in the past five years.

For instance, there was a time when visual search and artificial intelligence were thought of as futuristic; now, they are an essential part of marketing your brand online. As such, you need to incorporate new trends into your overall strategy to succeed in this high-tech era.

Here are the top eight digital marketing trends for 2020 and beyond.

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How to Market and Sell Lots and Land

How to Market and Sell Lots and Land

Selling a house in a real estate market can definitely be a challenging proposition. When buyers have to drop down $100,000 to $300,000 for their next home, they naturally are going to be picky. However, it usually can be done in a busy market. However, when you are...

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3 Things You Need on Your Business’s Social Media Profile

3 Things You Need on Your Business’s Social Media Profile

While most businesses use social media, not many of them use it effectively. Sharing the right amount and type of content on social media can have a huge impact on your business’s success. While it can take a long time to figure out how to take advantage of social media, some steps you take can speed up the process. Do a little research and figure out what you need to publish, and then start posting.

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7 Simple Ways to Get More Online Reviews

7 Simple Ways to Get More Online Reviews

7 Simple Ways to Get More Online Reviews.  Known to impact up to 67.7% of purchasing decisions, impactful yet good reviews can boost your sales through the roof. Netizens; keen and regular users of the Internet, with serious intentions to buy usually swarm through the first few reviews. Products and brands lacking good reviews face low traffic and have yet to gain consumer trust through the art of online reviews.

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 Follow Vs. No Follow Backlinks

 Follow Vs. No Follow Backlinks

Follow Vs. No Follow Backlinks and The Benefits of Each. Do you find yourself wondering how you can attract organic visitors to your website? The struggle is real for all business owners, especially in the initial stages of a business.

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THE IMPORTANCE OF MEASURING IMPACT

THE IMPORTANCE OF MEASURING IMPACT

Most nonprofits are familiar with the idea of transparency and accountability — after all, registered 501(c)(3) nonprofits are required to share their financial status with the public. It’s only been in recent decades, however, that “impact” has become part of the equation. In short, “impact accountability” is the idea of sharing how your nonprofit is delivering its mission and making a difference.

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How to Market A Nonprofit Organization with a Small Budget


How to Market A Nonprofit Organization with a Small Budget


How to Market A Nonprofit Organization with a Small Budget. When there is little money in an organization, it is very hard to have a marketing budget. Nonprofit organizations typically run on a shoestring budget without room for extras. This can make it difficult when you need to inform others about your organization and cause. It is a vital part of a nonprofit organization to raise awareness for their cause, as this is the reason their program is alive and operating.

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Facebook Marketing – Ads or Boost?

Facebook Marketing – Ads or Boost?

Marketing Facebook Efficiently – Ads or Boost.  Social media is a huge part of today’s market, as almost everyone has an account on one or more social platforms. Facebook is very popular and more and more businesses are seeking advertising options to reach their target audience. With over 2 billion visitors on Facebook each month, Facebook Ads is definitely a good way to target your goods and services.

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3 things you can do to rejuvenate your nonprofit’s marketing

3 things you can do to rejuvenate your nonprofit’s marketing

3 things you can do to rejuvenate your nonprofit’s marketing.  Although the new year can be rejuvenating for some, it can cause others to need some serious creative inspiration. Creativity is our job at DevLab Creative, yet we often find ourselves in a creative slump.  When this happens we take a step back and focus on the basics of our message and marketing goals.  It’s true that creativity is in our blood and your nonprofit’s passions lie elsewhere, but it is easier than you may think.  Here are a few things to consider applying to your nonprofit marketing work.

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What Does Video Marketing Cost?

What Does Video Marketing Cost?

What Does Video Marketing Cost? Video marketing is the future, with as much as 80% of the web predicted to be made up of videos by 2021. As more and more businesses realize the immense potential and effectiveness of video marketing, the most frequent query remains the same – how much does video production cost?

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How do you ensure your rebranding efforts are adopted with enthusiasm?

How do you ensure your rebranding efforts are adopted with enthusiasm?

The rebranding process is fun and exciting for any company or nonprofit. A fresh new look and feel. What do you possibly have to worry about…right? For those closely tied to the project, this is an exciting time. But for those outside the creative realm or with concerns about the logistical side of rebranding process, it can create tension, misunderstanding and could be seen as wasted resources. Here are a few tips to ensure your efforts are not lost on those most important to your culture…your internal brand champions.

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How Digital Marketing Helped This Nonprofit Raise Over $45,000 In One Night

How Digital Marketing Helped This Nonprofit Raise Over $45,000 In One Night

How Digital Marketing Helped Mental Health America of Boone County Raise Over $45,000 In One Night. Each October for the past 6 years Mental Health America of Boone County has hosted their annual fundraiser, “Dancing With The Boone County Stars”. Year after year, the event has provided the nonprofit with much needed funds to operate and expand the programs for which they have become known. In 2018, MHABC held their most successful event since its inception.

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How Review Management Helps SEO

How Review Management Helps SEO

You can get the keywords right, as well as the positioning and the semantics; but is it enough? SEO tactics encompass a lot more than just link building and anchor texts now. The modern search engine does not only process information about your business from your website but also gathers and analyzes data provided by your customers about you.

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How digital marketing works

How digital marketing works

By leveraging distribution channels available on the internet such as social media, email and search engines, marketers can increase their business’s visibility and reach, by connecting with a larger audience.

Knowing how to strategically implement the digital tools at your disposal can prove to be very profitable, especially when you can engage your audience time and again. On a broad spectrum, your digital marketing strategy should aim to attract, convert, and delight.

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The Remarkable Project

The Remarkable Project

One of the core values and driving principles of DevLab Creative is that we believe in giving back. To that end, each year we give back to others through teaching, volunteering, discounted services, and by occasionally making cash or in-kind donations of our products or services.

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3 Ways to Use Setting to Enhance Your Photography

3 Ways to Use Setting to Enhance Your Photography

s it just me, or does studio photography give you horrid flashbacks of high school yearbook photos? Even a beautifully arranged vase of flowers can appear awkward in front of a generic screened backdrop. Often, what makes up the seemingly unimportant background can single-handedly change the impact of your photo.

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White Hat SEO Strategies Guaranteed to Get Results

White Hat SEO Strategies Guaranteed to Get Results

When it comes to search engine optimization (SEO), the landscape of Google and other prominent search engines has been in a state of constant change over the last few years. As Google moves closer towards its goal of a secure web, it’s following an agenda to implement specific changes. That means when it comes to applying SEO tactics and techniques, it’s very important to not only keep up with all of the changes but also to understand and properly implement them.

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SOCIAL MEDIA MARKETING STRATEGY

SOCIAL MEDIA MARKETING STRATEGY

Anyone will admit that social media has changed the world in the past decade. It has gone on to affect our interactions and has impacted the way companies in every industry conduct business and connect with the masses. This is why managing your online brand is no longer an option – it’s a necessity Businesses often get immersed in the belief that they do not know what to do or that they do not have the time or resources to implement a social media strategy effectively.

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Happy birthday to us!

Happy birthday to us!

This month, DevLab Creative celebrates 2 years. We’ve learned a lot and we’re loving what we do more than ever. While we’re tempted to say that we’ve exited the “startup phase,” the reality is that we really never want to get that comfortable. One of the promises we made to ourselves two years ago was to remain on the pulse of new design styles, communication methods and delivery systems.

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DevLab Creative’s Latest Work – Sylvia’s Child Advocacy Center Website

DevLab Creative’s Latest Work – Sylvia’s Child Advocacy Center Website

Devlab Creative is proud to announce the launch of our latest website, Sylvia’s Child Advocacy Center.

Sylvia’s CAC is a nonprofit organization whose mission is to minimize the trauma to any child who is involved in allegations of Sylvia’s Child Advocacy Center websitesexual and/or serious physical abuse or neglect and the subsequent investigation of those allegations.

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DevLab Creative’s Latest Work – City of Lebanon Website

DevLab Creative’s Latest Work – City of Lebanon Website

The City of Lebanon’s new website is the largest site DevLab created, with respect to number of pages and functionality. It is a site that is easily City of Lebanon Website designnavigated by residents and visitors alike and Like a true creative agency, we would love to take all of the credit for it but the reality is that municipal sites don’t happen without a collaborative team effort with solid leadership.

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Dumping Cable?

Dumping Cable?

We dumped cable at home and the office about 3 years ago. The kids were concerned, to put it lightly. To be clear, we don’t harbor any deep, philosophical hatred of cable. We just want to save money! Hidden fees and seemingly unprovoked increases had raised our bill by nearly $100 when we made the switch.

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Is Your Developer Holding Your Site Hostage?

Is Your Developer Holding Your Site Hostage?

Many of the clients that we work with need website redesigns. In order to do these website redesigns, we need access to the clients domain, hosting and social media accounts. This usually starts as a wild goose chase until the client realizes that the previous website designer holds all of these accounts and bills them quarterly for hosting and domain.  Is Your Developer Holding Your Site Hostage?

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Why Is Your WordPress Site So Slow?

Why Is Your WordPress Site So Slow?

Not only will you ranking suffer from a slow load but so will your users. In our previous blog “Are your web pages too slow?” we found that according to Limelight Network’s second annual The State of the User Experience survey, in 2014, 37% of respondents said they would leave a website to buy a product from a competitor if that website failed to load quickly.

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Nonprofit Video Done Right

Nonprofit Video Done Right

Nonprofits thrive on the support of the goodwill of people in your community who have been convinced that the cause is worthy. This conviction can only be brought on by convincing nonprofit video. Making a nonprofit video to showcase success stories is the best way of making a case for more support. A video can show the team doing the work, the location, the challenges they face and most important, the beneficiaries or impact of this work.

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Penalties for Popups

Penalties for Popups

Penalties for Popups Google made good its threat to roll out Google penalties for intrusive popups this January (2017). The giant search engine is placing a premium on user experience as a metric on site rankings. This means Google expects a user clicking on a link...

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How To Secure Your WordPress Site

How To Secure Your WordPress Site

WordPress has become the most popular content management system for websites. It is estimated that a fifth of all websites are running on WordPress. The ease in using WordPress has made it possible for people without a tech background to maintain their own website. It is precisely for this reason that hackers are aware that security is not up to par for many website

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Why We Love Working With Nonprofits

Why We Love Working With Nonprofits

Nonprofit organizations want simple and affordable solutions that help their mission succeed. Working with a nonprofit is a different experience. Staff is often more open to creative ideas. They are willing to take marketing risks and understand very well that investing in various marketing techniques builds their brand and public appeal.

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How To Create A Great Mobile App

How To Create A Great Mobile App

Develop A Great Mobile App If you want to stand out in today's market with your mobile app, you have to think outside of the box. You must be willing to view things from different perspectives so that you can get market attention as well as beat your competition....

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Nonprofits: Use Your Resources

Nonprofits: Use Your Resources

Non-profits need exposure, perhaps even more than for-profits. Why? Funds. As you know nonprofit’s business model is based on the generosity of others, both in money and in time. So marketing your non-profit effectively will not only lead to additional revenue, but will also help you attract quality board members, volunteers, and gain more exposure. So, here are 6 free ways to market your nonprofit.

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6 Free Stock Photo Sites for Websites and Blogs

6 Free Stock Photo Sites for Websites and Blogs

Unless your client is prepared to hire a photographer to take custom photography, finding quality photos for use in web design can be one of the most difficult aspects of web design. If a picture is worth 1,000 words, you may literally search thousands of photos on the internet for nice quality photos that also work with your website’s needs and be part of the public domain. The relevance of the images you choose can make or break a website’s design.

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Why we chose Stripe as our payment processing platform

Why we chose Stripe as our payment processing platform

We recently used Stripe for processing payments in a current mobile app project. We opted for a subscription-based payment for our users. We started with zero experience with Stripe. Fortunately we use two subscription-based products that have incorporated Stripe, so we reached out to those companies. They were both more than willing to let us chat with their developers and within minutes we were sold.

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Why We started DevLab

Why We started DevLab

As a child, I assumed that through the natural progression of life I would find myself in a career that made ends meet but gave me little satisfaction. That I would be working to pad some big wig’s retirement or second home in St. Croix.  And that’s exactly how I...

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Are your web pages too slow?

Are your web pages too slow?

You spent months building or redesigning your website – design is perfect, functionality is perfect, SEO is flawless, but there is one little problem… it loads too slow. That’s okay, your viewers will wait, right? Wrong. According to Limelight Network’s second annual The State of the User Experience survey, in 2014, 37% of respondents said they would leave a website to buy a product from a competitor if that website failed to load quickly.

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READY TO BUILD YOUR PRESENCE? SUBSCRIBE TODAY

1122 North Lebanon Street
Lebanon, IN 46052
765.481.0471
info@devlabllc.com

DevLab Creative is an Indianapolis Digital Marketing Agency focused on helping our clients build a presence.

©2019 DevLab Creative

READY TO BUILD YOUR PRESENCE? CONTACT US TODAY

1122 North Lebanon Street
Lebanon, IN 46052
756.481.0471
info@devlabllc.com

DevLab Creative is an Indianapolis Digital Marketing Agency focused on helping our clients build a presence.

©2019 DevLab Creative