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5 Secrets to Making the Most of Your Business Social Media

5 Secrets to Making the Most of Your Business Social Media

Social media has proven to be a valuable tool for businesses. It gives you the chance to build stronger customer relationships and reach out to people you otherwise never would have been able to. Of course, being able to make the most of your presence on social media is something that takes some work and social media savvy. So what are some things you should be doing?

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Why Your Small Business Needs Digital Marketing

Why Your Small Business Needs Digital Marketing

Digital marketing has grown ever more popular in the last decade, in part because of the growing population on the Internet. Your business simply cannot ignore this huge swath of the population in their shift to digital platforms. Developing skills online will help you find and retain new customers, and will keep your brand relevant.

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How Data Can Shape Your Marketing Efforts

How Data Can Shape Your Marketing Efforts

Businesses have a lot of tools at their disposal when it comes to their marketing. One of the most important, and potentially impactful, is the data they collect. Data has the potential to provide your business with invaluable information that you can use to shape your marketing efforts.

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What Should Be the Role of a Business Website?

What Should Be the Role of a Business Website?

Believe it or not, the way you use digital media in your company can alter the public’s perception pretty drastically. Your business’s website should be treated just as professionally as your business’s storefront. Through the Internet, customers can get a glimpse of the quality of your products, the thoughtfulness of the business owner, and the energy of your company.

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How To Advertise Your Brand On Social Media

How To Advertise Your Brand On Social Media

Social media has revolutionized the digital marketing spectrum; in fact, around 63% of consumers expect brands to office customer service through social platforms and 90% of them already use these channels as a way to communicate with a business.

Remember, new businesses are launching left, right and center, leading towards a highly competitive environment.

To stand out, organizations need to create brand awareness and showcase their USPs – and social media, with over 3.2 billion users worldwide, is the perfect platform for this.

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3 Elements of a Successful Nonprofit

According to the National Center for Charitable Statistics, there are more than 1.5 million nonprofit organizations in the United States alone. In many cases, these organizations provide essential services to those in their immediate community, across the country, or around the globe. But, despite good intentions, nonprofits, just like for-profit businesses, must work hard to achieve success and keep its doors open. For nonprofit organizations to find success, they must focus on these three vital elements.

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How To Master Video Advertisement – A Quick Guide

How To Master Video Advertisement – A Quick Guide

Which would you prefer; a fun video to watch, or pages upon pages of text?

Today, more and more businesses are moving toward video advertising because it’s sweet, it’s short, and it sells the brand better. According to HubSpot, the number of businesses opting for video marketing content has gone up by 63% in the last two years alone.

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3 Things You Need on Your Business’s Social Media Profile

3 Things You Need on Your Business’s Social Media Profile

While most businesses use social media, not many of them use it effectively. Sharing the right amount and type of content on social media can have a huge impact on your business’s success. While it can take a long time to figure out how to take advantage of social media, some steps you take can speed up the process. Do a little research and figure out what you need to publish, and then start posting.

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THE IMPORTANCE OF MEASURING IMPACT

Most nonprofits are familiar with the idea of transparency and accountability — after all, registered 501(c)(3) nonprofits are required to share their financial status with the public. It’s only been in recent decades, however, that “impact” has become part of the equation. In short, “impact accountability” is the idea of sharing how your nonprofit is delivering its mission and making a difference.

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The 4 Best Hosting For WordPress

The 4 Best Hosting For WordPress.  Designing a layout and buying a domain name isn’t going to be enough if you want people from all over the world visiting your website. Without a web-hosting, your website can’t go live on the Internet, which means you’ll be receiving zero traffic.

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How to Market A Nonprofit Organization with a Small Budget


How to Market A Nonprofit Organization with a Small Budget. When there is little money in an organization, it is very hard to have a marketing budget. Nonprofit organizations typically run on a shoestring budget without room for extras. This can make it difficult when you need to inform others about your organization and cause. It is a vital part of a nonprofit organization to raise awareness for their cause, as this is the reason their program is alive and operating.

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Facebook Marketing – Ads or Boost?

Facebook Marketing – Ads or Boost?

Marketing Facebook Efficiently – Ads or Boost.  Social media is a huge part of today’s market, as almost everyone has an account on one or more social platforms. Facebook is very popular and more and more businesses are seeking advertising options to reach their target audience. With over 2 billion visitors on Facebook each month, Facebook Ads is definitely a good way to target your goods and services.

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3 things you can do to rejuvenate your nonprofit’s marketing

3 things you can do to rejuvenate your nonprofit’s marketing

3 things you can do to rejuvenate your nonprofit’s marketing.  Although the new year can be rejuvenating for some, it can cause others to need some serious creative inspiration. Creativity is our job at DevLab Creative, yet we often find ourselves in a creative slump.  When this happens we take a step back and focus on the basics of our message and marketing goals.  It’s true that creativity is in our blood and your nonprofit’s passions lie elsewhere, but it is easier than you may think.  Here are a few things to consider applying to your nonprofit marketing work.

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What Does Video Marketing Cost?

What Does Video Marketing Cost?

What Does Video Marketing Cost? Video marketing is the future, with as much as 80% of the web predicted to be made up of videos by 2021. As more and more businesses realize the immense potential and effectiveness of video marketing, the most frequent query remains the same – how much does video production cost?

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How do you ensure your rebranding efforts are adopted with enthusiasm?

How do you ensure your rebranding efforts are adopted with enthusiasm?

The rebranding process is fun and exciting for any company or nonprofit. A fresh new look and feel. What do you possibly have to worry about…right? For those closely tied to the project, this is an exciting time. But for those outside the creative realm or with concerns about the logistical side of rebranding process, it can create tension, misunderstanding and could be seen as wasted resources. Here are a few tips to ensure your efforts are not lost on those most important to your culture…your internal brand champions.

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How Digital Marketing Helped This Nonprofit Raise Over $45,000 In One Night

How Digital Marketing Helped This Nonprofit Raise Over $45,000 In One Night

How Digital Marketing Helped Mental Health America of Boone County Raise Over $45,000 In One Night. Each October for the past 6 years Mental Health America of Boone County has hosted their annual fundraiser, “Dancing With The Boone County Stars”. Year after year, the event has provided the nonprofit with much needed funds to operate and expand the programs for which they have become known. In 2018, MHABC held their most successful event since its inception.

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How digital marketing works

By leveraging distribution channels available on the internet such as social media, email and search engines, marketers can increase their business’s visibility and reach, by connecting with a larger audience.

Knowing how to strategically implement the digital tools at your disposal can prove to be very profitable, especially when you can engage your audience time and again. On a broad spectrum, your digital marketing strategy should aim to attract, convert, and delight.

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The Remarkable Project

The Remarkable Project

One of the core values and driving principles of DevLab Creative is that we believe in giving back. To that end, each year we give back to others through teaching, volunteering, discounted services, and by occasionally making cash or in-kind donations of our products or services.

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SOCIAL MEDIA MARKETING STRATEGY

Anyone will admit that social media has changed the world in the past decade. It has gone on to affect our interactions and has impacted the way companies in every industry conduct business and connect with the masses. This is why managing your online brand is no longer an option – it’s a necessity Businesses often get immersed in the belief that they do not know what to do or that they do not have the time or resources to implement a social media strategy effectively.

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Happy birthday to us!

This month, DevLab Creative celebrates 2 years. We’ve learned a lot and we’re loving what we do more than ever. While we’re tempted to say that we’ve exited the “startup phase,” the reality is that we really never want to get that comfortable. One of the promises we made to ourselves two years ago was to remain on the pulse of new design styles, communication methods and delivery systems.

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DevLab Creative’s Latest Work – City of Lebanon Website

DevLab Creative’s Latest Work – City of Lebanon Website

The City of Lebanon’s new website is the largest site DevLab created, with respect to number of pages and functionality. It is a site that is easily City of Lebanon Website designnavigated by residents and visitors alike and Like a true creative agency, we would love to take all of the credit for it but the reality is that municipal sites don’t happen without a collaborative team effort with solid leadership.

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Dumping Cable?

We dumped cable at home and the office about 3 years ago. The kids were concerned, to put it lightly. To be clear, we don’t harbor any deep, philosophical hatred of cable. We just want to save money! Hidden fees and seemingly unprovoked increases had raised our bill by nearly $100 when we made the switch.

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Is Your Developer Holding Your Site Hostage?

Is Your Developer Holding Your Site Hostage?

Many of the clients that we work with need website redesigns. In order to do these website redesigns, we need access to the clients domain, hosting and social media accounts. This usually starts as a wild goose chase until the client realizes that the previous website designer holds all of these accounts and bills them quarterly for hosting and domain.  Is Your Developer Holding Your Site Hostage?

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DevLab Creative’s Latest Work – Tim Neuman Music

Tim Neuman is an up and coming performer and songwriter. Tim combines his country roots, with an eclectic mix of rock and pop to form his sound. He has performed on stages all over Indianapolis and the surrounding area for well over a decade with bands like “Please Make it Stop”, “Head First”, “10th of Never”, and most recently, “The Tim Neuman Band”.

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Nonprofit Video Done Right

Nonprofit Video Done Right

Nonprofits thrive on the support of the goodwill of people in your community who have been convinced that the cause is worthy. This conviction can only be brought on by convincing nonprofit video. Making a nonprofit video to showcase success stories is the best way of making a case for more support. A video can show the team doing the work, the location, the challenges they face and most important, the beneficiaries or impact of this work.

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How To Secure Your WordPress Site

How To Secure Your WordPress Site

WordPress has become the most popular content management system for websites. It is estimated that a fifth of all websites are running on WordPress. The ease in using WordPress has made it possible for people without a tech background to maintain their own website. It is precisely for this reason that hackers are aware that security is not up to par for many website

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Why We Love Working With Nonprofits

Why We Love Working With Nonprofits

Nonprofit organizations want simple and affordable solutions that help their mission succeed. Working with a nonprofit is a different experience. Staff is often more open to creative ideas. They are willing to take marketing risks and understand very well that investing in various marketing techniques builds their brand and public appeal.

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Nonprofits: Use Your Resources

Non-profits need exposure, perhaps even more than for-profits. Why? Funds. As you know nonprofit’s business model is based on the generosity of others, both in money and in time. So marketing your non-profit effectively will not only lead to additional revenue, but will also help you attract quality board members, volunteers, and gain more exposure. So, here are 6 free ways to market your nonprofit.

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6 Free Stock Photo Sites for Websites and Blogs

Unless your client is prepared to hire a photographer to take custom photography, finding quality photos for use in web design can be one of the most difficult aspects of web design. If a picture is worth 1,000 words, you may literally search thousands of photos on the internet for nice quality photos that also work with your website’s needs and be part of the public domain. The relevance of the images you choose can make or break a website’s design.

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Why We started DevLab

As a child, I assumed that through the natural progression of life I would find myself in a career that made ends meet but gave me little satisfaction. That I would be working to pad some big wig’s retirement or second home in St. Croix.  And that’s exactly how I...

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DevLab – not just another digital agency

  DevLab Creative Albert Einstein mused that insanity is nothing more than doing the same thing over and over and expecting a different result. DevLab is the result of a little insanity and a lot of passion. For years upon years we worked for ‘the man,’ doing...

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WHAT MAKES US DIFFERENT?

We know how to MAXIMIZE our clients' budgets to deliver the highest asset quality possible. We are always available for a chat about your production needs.

Stay Connected

Stay connected with our Indianapolis creative marketing company via social media.

©2023 DEV-LAB Creative

Indianapolis video production company

WHAT MAKES US DIFFERENT?

We know how to MAXIMIZE our clients' budgets to deliver the highest asset quality possible. Let's start a conversation to discuss your production needs.

Stay Connected

Stay connected with our Indianapolis creative marketing company via social media.

©2023 DEV-LAB Creative

Indianapolis video production company