Every person has a preferred way to be contacted. However, you can’t know what everyone’s preference is. This is why it’s important to use a variety of communication channels in order to follow up on leads. Each one can be effective in its own way.


Many people consider email to be a professional channel of communication. When you receive an email from a business, it is very official, and it can build credibility for the business. Sending emails also allows customers to view them and respond in their own time. With email, you can easily automate the process. You can determine the amount of time to wait in between emails being sent, what time of day they are sent, and you can even use an automation tool to pause or continue actions based on how your customer responds to the emails. There are also many follow up email templates you can follow that can guide how you respond to certain situations.

Text Messaging

If you are looking for a convenient way to follow up with customers, you can consider using text messages. Texts are sent immediately, so you can quickly get in contact with people. This is also one of the most common forms of communication, so people will be looking out for texts. Nearly 100% of texts are opened, highlighting the effectiveness of texting as a form of communication. When you send follow up texts, you can almost guarantee that they will be received and seen quickly. This can lead to more conversions and quicker engagement with your customers.

Social Media

With more businesses using social media, it’s likely that you will see a lot of leads generated this way. It makes sense to follow up with these leads on social media as well. If you want to be direct, you can DM your customers for a follow up. You can also continue to engage with your customers over social media. This includes leaving comments, liking posts, and any other type of interaction. Doing so keeps you on their radar and it allows you to build more of a rapport with them.

Following up on leads is an important part of your business. In order to see more results, it might be effective to master different communication channels. This will allow you to meet people’s preferences and find the best way to reach out to them.

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