Selling a house in a real estate market can definitely be a challenging proposition. When buyers have to drop down $100,000 to $300,000 for their next home, they naturally are going to be picky. However, it usually can be done in a busy market. However, when you are trying to sell lots without any type of structure on it, it is certainly a challenge. You are basically selling dirt, and that can be daunting in any market. So, how do you go about selling a lot? Here are some things that you should keep in mind.

Selling Land is Different Than Selling a Home

An individual looking to buy a piece of land is going to have a wholly different perspective on real estate than someone looking to buy a house. First of all, they will want the land to be customizable. Secondly, they usually will not require a walk-through of the land quite as much as potential buyers would need for a house.

Revamp Your Photography

Proper real estate photography is always a must for any lot or land sale. You start by taking as many photos as possible. Although this might seem counterproductive considering that your lot is likely just a bunch of grass, dirt, and weeds, it’s still a proven fact: for any online sale, the more photos you have, the more likely you will get the property sold. You also should emphasize natural features such as trees, water lines, and any open spaces.

Unify Marketing Messaging

The words and images you use in buyer-facing ads and content should be chosen carefully and strategically to invoke positive emotions. If you write to describe the positive aspects of the property, you will cause people to have a good feeling about it. Describe any flowers, trees, or anything else that would have some eye appeal.

Optimize Your Online Listings

Professional web design and video marketing experts can definitely help you sell your land much quicker than usual. Web design professionals will help your listing stand out with a website that has a lot of eye appeal. Videos can be a godsend for your land listing if there is some type of selling point to it.

If you keep these steps in mind, you should be able to sell your land much quicker than someone who simply does an online listing.
Looking to sell your home as well as or instead of land? Click here for tips on how to put your home on the top of home searchers’ lists.  

Share This