7 Tips for Keeping Your Digital Marketing Project on Track.  Digital marketers possess creative brilliance. However, this can quickly turn destructive when time is in limited supply and deadlines are looming overhead.

A digital marketer’s skills must encompass more than just the perception of the online user; they should also be competent at handling numerous tasks at once while demonstrating the natural ability to pull together all loose ends to create the ultimate visual and sensory experience.

While some are born managers, others must hone in on the skill set required for an effective and on-time marketing campaign. Managing your project can be as easy as one, two, and three; all you need is a little preparation. These 7 tips will aid you in keeping your digital marketing project on track:

1.    Prioritize your tasks

Online marketing demands undivided attention spanning across multiple aspects. With an on-going digital marketing project, there is always something to be done and something that’s been overlooked. Having a to-do list or a checklist for your daily tasks will help save time and streamline your day-to-day operations, adding to efficiency and productivity.

An effective task list must help you prioritize and manage your time effectively. Start your day by carrying out tasks that are critical and can’t be delayed. You can even begin with lengthy tasks that require preparation and focus.

Dividing and prioritizing your project’s activities in order of most to least critical saves time, and undue stress by allowing you to tackle them one at a time rather than all at once.

2.    Get S.M.A.R.T.

Having a well-defined course of action can make all the difference when it comes to allocating resources to achieve specific results while avoiding waste. Goals must be Specific, Measurable, Accurate, Realistic, and Time-sensitive, or S.M.A.R.T for every project broken down.

This method allows for a measure of your goal’s performance and possible success. If you are receiving the results you hoped for, you can always tweak your strategy and wait for the data to start pouring in. For example, if you want to direct more traffic to a particular site define the number of traffic and the preferred channel at the forefront. Google Analytics is a useful tool to track sites and measure the effectiveness of your online efforts.

3.    Make Friends With Templates

Creating fresh marketing content is a laborious process and any online marketer can vouch for the painstaking procedure involved in developing new content from scratch. Not only is it tedious, but it also drains you of time and energy.

When it’s time to get down and creative, having an already set process in place for various tasks supports your creation speed and productivity. Templates offer a fixed layout that can be tweaked according to the requirements of the task at hand.

From tweets to blog posts, templates facilitate the creation of original content. Use them to your advantage when on a tight schedule.

4.    Develop Your Project Management Skills

Projects are most likely to fail when they are managed poorly. Possessing essential project management skills are vital to your works’ success. Invest time on attaining adequate abilities and building on execution and leadership skills.digital media

There are multiple resources that can be employed when looking to develop your skills. From online sources like Udemy or PMP certifications to in-class sessions, you can boost worker productivity and improve results by expanding your capabilities.

5.    Keep The Audience At The Forefront

Identifying and further segmenting your target market is the first step towards becoming an efficiently-run business. It is essential to know who your audience is before you rain content down on them.

A well-developed buyer’s persona along with their social engagement stats assists in creating specific content that is promoted on the correct digital platform.

6.    Simplify Social Engagement Management

Checking up on data and infographics is an effective way to gather results on what projects are successes, and which tactics need to be abandoned.

Tools like Agorapulse offer easy social media management facilities by compiling messages across various social media in one place. This makes analyzing responses easier and managing projects better.

7.    Outsource When Needed

Focus your time and energy on areas of your specialty and outsource aspects which you struggle with. Although being the jack of all trades is exactly what is required to remain on top of the marketing industry, it also impedes productivity if your focus is divided at all times. Be sure to allocate a budget for when the possible need to outsource to the experts arises


Better management requires streamlining your work and making the most of the various methods of digital marketing. By planning ahead and employing online resources and tools, you can manage your digital marketing more effectively and get better results.