Follow Vs. No Follow Backlinks and The Benefits of Each. Do you find yourself wondering how you can attract organic visitors to your website? The struggle is real for all business owners, especially in the initial stages of a business.

Your online presence plays a significant role in determining the success of your online business. Digital marketers all around the globe opt for Search Engine Optimization (SEO) to help rank their website or blog as high as possible.

While there are a number of aspects involved in the SEO process, building backlinks is an integral part of the marketing strategy. It is a reliable way of improving website authority and search engine ranking.

What are Backlinks?

When another website mentions your URL, Google ‘crawls’ the hyperlink and helps improve your position in the search engine results, thanks to the validation provided by others. Google only provides you value for the link if it is a Follow Link coming from a high authority website.

Let’s consider a scenario where a high authority website, such as, links to your website. If it is a Follow Link, then Google would consider your website as a credible one, increasing your chances of a higher ranking.

When more and more people link to your website, it is an indication that your content is worthy and your site is genuine. Let’s cut to the chase, and find out the type of backlinks that are essential for your business’ search engine ranking.

The two types of links that exist are: Follow and No Follow links.

Follow Links

These links allow search engines to track them and reach the website that is being linked. All backlinks are Do-Follow by default.

If someone uses your targeted keyword (when linking to your site) and places it in the anchor text, Google will give you credit for that.

Benefits of Follow Backlinks:

  • Pages are crawled and indexed by search engines
  • Increases your website authority
  • Instantly boosts your search engine rankings
  • Users can also follow the link

No Follow Links

These are backlinks that search engine bots are unable to follow back to your site. Therefore, no link juice is passed on to your website.

Unlike Follow Links, these need to be created. The webmaster has to add a No-Follow tag to a link, which tells Google not to follow it.

No-Follow links hold less importance, as they do not directly improve the search engine rankings. However, they are valuable for users and are necessary for an informative article or on a webpage where your keyword can be relevantly placed.

Their advantages include:

  • Helpful links for readers
  • Improve your credibility, if coming from a high authority website
  • Increases website impressions
  • Makes your website popular


Whether you make the use of Follow or No-Follow backlinks in your SEO strategy, keep in mind that the website authority and its credibility matters.

Additionally, you need to be very careful to not let adult or blacklisted websites link back to your website, as that can become a matter of concern for its credibility.

If you wish to see your business at the top of SERPs, go with White Hat techniques only.