How to Market A Nonprofit Organization with a Small Budget. When there is little money in an organization, it is very hard to have a marketing budget. Nonprofit organizations typically run on a shoestring budget without room for extras. This can make it difficult when you need to inform others about your organization and cause. It is a vital part of a nonprofit organization to raise awareness for their cause, as this is the reason their program is alive and operating.
Here are some digital marketing ideas that will help your nonprofit organization thrive.
Google Ad Grants
Pay-per-click marketing is very effective, but it is just that, you pay every time someone clicks on your advertisement. Most organizations are not aware that Google Ads has a grant program, which is free money for advertising a nonprofit group. Plus, it happens to be on the world’s number one search engine, which is a double bonus. Each year Microsoft and Google give approximately one billion dollars to help advertise nonprofit programs.
Video has become a very popular form of media. Videos can make a huge impact on an audience since you can share emotion, share stories and show results. Seeing is believing, and the power of video can be huge for a nonprofit organization. Emotion is a huge part of nonprofit programs. Passion is what drives the cause and support. Video gives you the ability to target those emotions and get more supporters. With today’s digital world you are able to produce high-quality videos on a very small budget.
Everyone is a part of social media these days, and it is basically free advertising. However, you also have the ability to promote and advertise your business on these platforms with little to no money. Facebook allows you to boost a post or create an ad on whatever budget you want. This means you can gain exposure rather quickly without breaking the bank. Plus, you can customize who you are targeting ensuring you are reaching just the right audience.
Look through your network and see who could strengthen your cause. Do you know a local celebrity? Having a person of authority that can back your cause will help gain you some limelight and support. Maybe have them tweet about your organization or get them to star in your campaign video. Many times, people who have authority are looking for programs to back, as your cause can strengthen their likeability too.
Email marketing is one of the oldest forms of digital marketing, but it works. Plus, it is relatively inexpensive. Your subject line needs to be catchy and ensure that you keep the body of your email short and simple. No one wants to read a lot when it comes to an email. Also, include a video or image that will appeal to your audience.
Going to a public speaking event is also a great way to get the word out about your nonprofit organization. Events are always captured and talked about afterward online, which means even more exposure. Those in attendance always tend to blow up their social media afterward with highlights.
The digital age has made it easier for nonprofit organizations to get the word out about their cause. There are many ways you can advertise your program without a large budget. Give some of these a try and see how much traction you can gain for your cause.
If you’re still looking for ways to improve your nonprofit marketing, consult with our team – leave us a message here to let us know what your project is and we’d be excited to help!