Marketing Facebook Efficiently – Ads or Boost.  Social media is, or should be, a huge part of your marketing plan. Nearly every American has an account on one or more social platforms. Facebook is one of the most cost effective and efficient methods of reaching a target audience. With over 2 billion visitors on Facebook each month, Facebook Ads is definitely a good way to target your goods and services.


However, there are many people who simply do not understand the difference between ads and boosting a post. Boosting post and buying Facebook ads are two very different things. In order to market Facebook correctly, you need to understand those differences.


Boosting a Post

When you boost a post you are only targeting that post. Your reach for that post will certainly improve, but boosting is quite limited in the options it provides. You are able to choose behaviors, interests, demographics, and geography but you cannot customize your audience. It is so important that you are able to customize your advertising, as you want to mirror what you are doing on all of your other marketing efforts. Otherwise, you may not see the growth and potential from your marketing strategy.


If I’m Not Boosting How Do I get More Exposure For My Post?

facebook marketing

Use your post to create an ad. Boosting will only provide two options, website visits, and engagements. However, with ad manager, you will be able to choose your objective and capitalize on it. Bring awareness, reach, traffic, engagement, conversions and much more. Ads give you more for your money. Plus, ad manager will allow you to build campaigns. This will allow you to see what your buyers are looking for and target their needs more specifically.


Facebook Ad Features

Ensure you’re taking advantage of all the features Facebook Ads offer to make the most of your efforts.


Automatic or Custom Placement

Place your ads in the most effective places. Facebook is able to do this for you automatically, which ensures you are seen in the right place – at the right time. In addition, you can choose where your ads are shown. So many options and customizability.


Finding An Audience

Not sure who to target? No problem! Facebook has you covered. They are able to find your audience for you. You are able to customize an audience based off website traffic, email list, page interaction, and Instagram. With all this information Facebook will be able to find the perfect audience to target.



Social media marketing trendsSimply schedule your ads and go on with your day, week, month or year. That’s right, you can schedule your ads to show up when you want and they will automatically roll onto Facebook. This frees up your time to do other income-producing activities.




Customized Tracking

You have all your reporting at your fingertips anytime you want. Facebook Pixel allows you to see what is happening on your website, including content, registration, leads, add to cart, purchases and much more. Custom conversion allows you to enhance the way you track your business.


Hands down, Facebook Ads is the way to go. You can customize every aspect and ensure you are getting the most out of your marketing efforts. If you had thought of advertising on Facebook, do not waste your money on boosting. In the end, it will leave you feeling disappointed. You will see a return on your investment when deciding to create a Facebook Ad.


Don’t get us wrong, boosting has its place, especially if you want to build awareness or reinforce your brand.  If you are looking for more control, better analytics and expanding your reach then Facebook Ads is what you need.


Facebook advertising is a strategic process but Facebook has made it easy. They allow you to customize everything you want, so you target the exact audience you need. In return, you will see great success when choosing to run a Facebook ad.


If you need help with your Facebook marketing, consult with our team – leave us a message here to let us know what your project is and we’d be excited to help!