Whether you’re running a pet shop, bank or roofing-repair company, you need to have a social media presence, and it needs to go further than that. You can’t just start a Facebook page and expect to have customers flock to you. Here is how to make the most of your business’ Facebook page.

1. Ads

You’re probably so used to seeing ads on Facebook that you don’t really notice them, but the viability of your business can be affected by how you use ads with Facebook (it’s actually harder than it may seem). Start an ad campaign and choose an objective based on what’s most pressing for your business. If you’re just getting started, a brand-awareness campaign is the way to go. If you have an app that you want more people to download, look into launching an app-installs campaign.

Afterward, you can choose your objective. Choose whichever one matches your needs the most. If you have multiple things to promote, you can set several objectives. You also need to decide who you’re going to target and where you want the ads to appear. Facebook ads can cover desktop and mobile sites. Finally, choose a budget that is within your means. Track the progress of your campaign over several days to see if people are responding.

2. Good Content

Don’t clutter your business’ Facebook page with generic posts. Good content gives readers information that’s useful and interesting. With so many other companies to follow, people aren’t going to engage with ones that don’t stand out. To make good content, you need to think like a customer. What would you like to see?

An excellent place to start is with deals. Advertise promotions that customers can take advantage of. You can make this fun by using Facebook posts to host contests. You can also become a charismatic face for your business by posting videos and photos that detail any recent developments. Just because you’re using technology to promote your company doesn’t mean there still can’t be plenty of humanity behind it.

3. Connecting With People

Facebook is a great tool for promoting a business, but you can’t forget the value of connection. To make the most of your business’ page, you need to put work into it. When people comment on your posts, make sure to respond. Don’t just paste the same reply to every comment. You should really engage with and get to know your customers and what they’re looking for. Some might have concerns that you need to address. Others might just be grateful for your business and want to recognize you. Each person should be treated respectfully.

Reviews are also imperative; a lack of reviews might turn people off from your business. Learn how to get reviews on your products and study them. To do so, make sure your business has a monitored review page. and read them carefully to check for trends. For instance, if people are regularly commenting on the prices being unfair or service being inconsistent, you need to remedy both of these things. Swallowing your pride can be tough, but you have to be willing to make adjustments if you wish to succeed in business. Some reviews are going to be petty and misguided, but there will be plenty more that offer valid advice. You can prove yourself to be a gracious business owner by accepting criticism maturely.

A well-curated and regularly-updated Facebook page helps your business more than you might realize. When you stay in touch with your customers and reach out to new ones, you’ll stand out among your competition. Take a look at your business’ Facebook page and see how it can be updated. And if you need some help finding a direction to go with your marketing strategy, be sure to check out our social media marketing page to get the most out of your efforts!