How digital marketing works

One of the 4 P’s of marketing is the selection of a distribution channel which makes sure your products and services reach the consumer. With more than 4 billion users on the internet today, it has become imperative for businesses to go where their consumers are i.e. the internet.  So, what is digital marketing and how does digital marketing work?

Enter, digital marketing

By leveraging distribution channels available on the internet such as social media, email and search engines, marketers can increase their business’s visibility and reach, by connecting with a larger audience.

Knowing how to strategically implement the digital tools at your disposal can prove to be very profitable, especially when you can engage your audience time and again. On a broad spectrum, your digital marketing strategy should aim to attract, convert, and delight.

What is Digital Marketing?

Good Questions, “What is digital marketing”? At its very core, digital marketing encompasses how products and services are promoted online through digital channels. The internet allows businesses to acquire clients locally and internationally; whether you’re targeting a niche or a mass audience, an online presence can help.

How Consumers Have Changed

Each customer goes through a buying journey, but the pace they take and the choices they make are unique. The current marketplace hosts all types of purchasers, from Baby Boomers, which hold 70% of the disposable income in the US – to Gen Z. Each generation has been influenced and molded by cultural and social instances of its own.

While this makes the digital market space the most versatile and profitable place to find the right target audience, it can also very quickly turn into a nightmare of campaign expense bills and a barren sales channel. The digital market will only be as profitable as the strategies and tools you utilize.

The Role of Digital Marketing

By employing digital marketing tactics such as content marketing and SEO, your business can reach out to a consumer at any point in their buying journey. The key is to understand which tactics work best for your form and type of business.

Website Marketing

Your website is the first impression your company makes and is the platform where most of your leads turn into customers. A website is the first step in creating an online presence which adds to your credibility and increases your brand reach.

According to Adobe, 38% of traffic will shift away from a page if the design and layout are unappealing. However, your website needs to be a plethora of ingenuity; it must be user-friendly with a simple interface that helps customers along the sales funnel, while also optimized for Google’s search engine and, compatible with a variety of devices.

Search Engine Optimization (SEO)

The internet has changed our way of lives. According to Propecta, 87% of customers turn to search engines for any query while 71% begin their buying journeys with the SEO. Through search engine optimization, you can customize your site and make it more appealing to Google so that you are ranked higher. Higher rankings lead to higher click-through rates due to the greater exposure and visibility enjoyed by your website.

Not only do organic traffic rates increase, but the rate of conversion is also higher due to quality traffic being attracted. Digital marketing brings together buyers with specific needs and sellers who can satisfy them; which is its main essence.

Content Marketing

As the digital marketplace grows, customers gain more and more power over their buying decisions. The more value you can give to your customers, the more trust you gain. Content marketing generates brand awareness, boost leads, and increases site traffic.

The idea is to make sure you have a presence where your target audience spends a major portion of their time. Other methods are:

• Website pages
• Blog posts
• Social media posts
• E-books
• Case studies
• Infographics
• Podcasts
• Images
• White Papers, etc.

Social Media Marketing

The number of social media users has now reached 3 billion, which is a 7% increase from last year. Facebook receives the greatest amount of traffic, with an average 10.7% organic post reach and 26.8% paid post visibility. While Instagrammers manage to hit the ‘Like’ button 4.2 billion times a day.

With averages like that, it is no surprise that social media is one of the tools in a digital marketer’s repertoire. By promoting your content on social media, your audience base increases by gargantuan amounts, which improves the law of conversion averages.

Finding a Wholesome Digital Marketing Approach

Each component in your strategy plays an important and unique role. Once you understand the usefulness of each tactic, you must then figure out which one sits best with your company’s objectives and services.

An omnichannel digital marketing approach aims to provide a seamless experience for your consumers no matter where they are and what device they use. Using more than one channel relays the message to each audience group effectively while coordinating your campaign efforts into a collective central strategy.

Regardless of the channels you use, you must make sure your efforts, tone, and company persona remain consistent to build a clear picture in your consumer’s mind.

Need help with your Digital Marketing efforts?  DevLab Creative would love to help.