Email marketing has grown tremendously in recent years and has become one of the leading marketing strategies for businesses today. With rapid technological advancements, trends have changed and your business needs to be adaptive and change with them. These trends have also affected email marketing.
B2C marketers who leverage automation have seen conversion rates as high as 50%. – eMarketer
A streamlined communication process
Don’t beat around the bush, get to the point. The more straight forward your communication process is, the more effective your email marketing will be. Don’t clutter your email with too many graphics or too many offers, pick one offer and go with it. This day and age no one has the patience to search for the call to action in an email.
Increased and exhaustive data analysis
Data collection and analysis is still a vital part of marketing and could be your make or break factor. Ensure that you maintain a highly advanced data collection, tracking and analysis system for your email marketing requirements. We currently use Mailchimp for our email marketing and their data/analytics are amazing.
Automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages. – Epsilon Email Institute
Better utilization of mobile devices
Chances are your email campaigns will be opened on a mobile device… design for it. This is another good reason to streamline you communications. A mobile phone has very little real estate so the content that looks good on your computer screen may scroll forever on a mobile device.
About 53% of emails are opened on mobile devices. – Campaign Monitor
All the above can be achieved, fine-tuned and greatly exploited with the help of email marketing softwares. We know that different businesses have diverse email marketing needs but here are some of our favorites.
1. Mailchimp
2. AWeber
3. Campaigner
4. Emma
